Demo Brand · Likely positive lift: 87.0% probability the lift is positive; estimated lift 712.0, most likely range 180.0 to 1,240.0 (90% credible interval).
Did pausing brand search cost us total brand clicks?
Pre-registered decision: Keep brand search paused if total clicks hold within 5%
Decision bar: -380 cumulative — the 90% range clears it.